Built by paramedics. Run as a school.

PRIME was established in 2023 and became operational in March 2024 — founded on the belief that good training and good patient care come from the same source: people who genuinely care.

Our story

A team that works on the road, and teaches from it.

The PRIME team is passionate about people, with deep experience across both the education and training sector and emergency medical services. We believe that combination is what makes the difference — you can't teach what you haven't done.

Whether we're teaching first aid for infants or an advanced pre-hospital medical course, our aim is the same: to leave every client feeling capable and confident once they walk out of the classroom.

At PRIME, we also provide direct patient care — from Basic to Advanced Life Support — and we're well-versed in delivering that care in outdoor and challenging environments, not just controlled ones.

Our vision

To provide the highest standard of training and emergency medical care to the communities we serve — working closely with every stakeholder to prioritise health and safety, and building a working environment where our own people can reach their full potential.

Our mission

To improve public safety through prevention, protection, response and resilience — making our communities safer by responding to every call for help, and by providing world-class training to all.

Our values
Respect
Honesty
Courage
Passion
Professionalism
Leadership

Meet the management team.

PRIME is directed by two SETA-registered assessors who lead operations and training & development respectively.

RP

Rudi Pretorius

Director: Operations
  • Advanced Life Support Paramedic (CCA)
  • SETA-registered Assessor
  • QCTO Facilitator and Assessor
JP

Juanique Pretorius

Director: Training & Development
  • SETA-registered Assessor
  • QCTO Facilitator, Assessor and Moderator

Placeholder monogram portraits shown above — swap in real headshots of Rudi and Juanique when available.

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